White Label Games for Your Website or App

By Gamezop Team · 26 Aug 2025

Easily add a white-labelled game centre to your website or app! Choose from 200+ games available on Gamezop. Customise the game centre with your own logo, brand colours, and domain. Not only for free, but also earn 50% of the ad revenue generated.

This way, you can add meaningful gamification without the build-burden. Gamezop offers a white-label games portal that feels like a native extension of your website or app. You choose the games that fit your audience, and we handle everything else: branding, hosting, and ad-monetisation.

Why this is a no-brainer:

Games give your users one more reason to keep coming back
Gamezop offers 200+ premium HTML5/instant games
Gamezop’s white-labelled game centre stays consistent with your branding
Integration takes no more than 30 minutes of engineering effort
Along with a jump in user engagement, you also earn 50% ad revenue share
The Gamezop Business Dashboard helps you track revenue in real time

Why Apps/Websites Add HTML5 Games

We’ll start by explaining what it means to add games to an app or website.

Let’s say you have a train-ticketing app. Inherently, your app is useful to users only when they want to book a ticket. And let’s face it: most users don’t book train tickets every day. This means there’s a high chance a user might uninstall your app once they’re done booking their ticket or after they’ve completed their journey.

Games can serve as a low-effort way for you to deliver more value to your users and reduce the risk of uninstall. HTML5 games are instantly playable, no-install games that can be accessed within your app using its webview. They don’t increase the size of your app either.

Continuing the same train-ticket app example: a smart move would be to send a push notification to your users when they’re on their journey (and likely bored), informing them about all the cool games they can play on your app. They tap the notification and land on a game centre with hundreds of high-quality games, perfectly white-labelled for your app.

Should the user enjoy some of these games, they now have a strong reason to return to your app even when they don’t want to book a train ticket. Lo and behold, that hard-earned (and probably very expensive) install you paid for isn’t a short-lived one! This is why you see large apps (think Netflix, Uber, Discord) adding games for users.

If this makes sense to you, here’s why Gamezop is likely your best choice for a gaming partner:

Gamezop has 200+ premium HTML5/instant games, including a wide variety of multiplayer games
Gamezop’s white label game solution ensures your game centre stays fully consistent with your branding.
With over 9000 integrations to date, we’ve perfected the process: just 30 minutes of engineering effort for you
Along with a jump in user engagement, we offer you a 50% ad revenue share
The Gamezop Business Dashboard helps you track revenue in real time
Gamezop has over a decade of experience exclusively in HTML5 games
Gamezop is not only a Google Certified Publishing Partner (a testament to our expertise in ad-monetisation), but also the only HTML5 gaming company globally to hold this status

How to Embed White-Label Games in Your Website or App?

To embed White-Label Games, follow these steps:

Go to the Gamezop Business Contact Page
Fill out the contact form with the required details such as your name, email address, mobile number, product URL, and daily active users (DAU).
Click Submit. Within a few hours, the Gamezop Business team will get in touch to help you embed the games on your website and app. You’ll also be assigned a dedicated Partner Success Manager who will guide you through the setup and answer any questions along the way.

The key is to make the game centre feel like a native feature, not an external add-on. Place the entry point where users naturally explore your app:

If you use bottom tab navigation, add a dedicated “Games” tab.
If you have a side menu, include “Games” as a menu item.

The entry point should blend in with your core features. Never as an ad, always as a feature.

Pro tip: Brand the section as your own. For instance, if your app is called Aloha, name it Aloha Games. Gamezop will help design a custom logo for your games section, and this branding will extend across the white-labelled game centre we create for you.

Who Uses White Label Games to Grow Their Business?

At Gamezop, we’ve seen our partners unlock incredible opportunities through games. Here are a few real-world use cases (handpicked from diverse industries) to demonstrate our expertise across sectors and to spark ideas for how you can apply games to your business.

News & Media Apps: Use daily puzzles and custom quizzes to build habits and drive repeat visits. Daily quizzes can also be a creative way to boost newsletter sign-ups.
Telecom Self-Service Apps: Run daily tournaments where winners earn free data. Ad monetisation offsets these rewards, and contributes as a new revenue stream.
E-commerce Apps: Gamify discounts: challenge users to achieve a score to unlock savings. Studies show that hard-earned discounts leave stronger recall than free ones, even if both have the same monetary value.
Loyalty Programs: Tournaments can consolidate scattered loyalty points. Instead of many users holding small, unusable balances, everyone can contribute their points to play and winners walk away with enough to redeem for something meaningful. Tournaments can also double up as sinks for loyalty points.
Chat & Social Media Apps: Offer multiplayer games that friends or groups can play together, sparking interaction and challenges that deepen engagement.
Banking & Fintech Apps: Introduce quizzes tied to financial literacy, rewarding users with cashback or points: an engaging way to drive product education and stickiness.
Travel & Hospitality Apps: Give users access to travel-themed quizzes only after they make a booking. Their scores feed into an annual leaderboard, with the chance to win loyalty points, vouchers, or even a grand travel prize. In an otherwise commoditised and competitive sector, this gives users a compelling reason to keep booking through your platform: every trip becomes another step up the leaderboard.

We’ve done each of these integrations, and usually several times with several partners. All of these use cases can be unlocked all while keeping our games and game centre fully white-labelled for you.

If this sounds interesting to you, connect with us to start stepping up your business with games.

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