iFrame Games Online: Free to Embed on Your Website or App
By Gamezop Team · 17 Dec 2025
If you’re looking for “iFrame games”, you’re probably trying to solve one of two problems: you either want HTML5 games for your website to boost engagement and drive other business goals, or you just want a simple way to add mini games to your app without hiring a game studio.
Here’s the thing: iFrame games do give you free, instant content, but the usual “copy-paste this iframe game code” approach almost never pays you anything. The games run, the ads show, your users stay too… but someone else makes the money. That imbalance in engagement and monetisation is what Gamezop has been solving for the last decade. Gamezop gives you access to premium HTML5 games for your website or app (delivered as iframe-ready browser games), not only free of cost, but we also share the in-game ad revenue with you. In this manner, Gamezop delivers delightful gaming experiences to over 45 million users each month, and helps drive business goals for over 9000 apps and websites which embed Gamezop’s games.
Let’s start from the ground up: what iFrame games are, how they work, whether they’re truly free, and which iFrame video games are worth embedding if you care about both retention and revenue.
What are iFrame Games and how do they work?
An iFrame game is just an HTML5 browser game that can be embedded within your website. Your users can enjoy these games on your site without having to download any additional apps.
Think of how you may have seen YouTube videos embedded in blogs and news sites. In that exact fashion, games can also be embedded within any website using what’s called an “iFrame”. It’s a part of HTML technology that allows one web page to embed another webpage or web content within itself by using the <iframe> HTML tag.
It’s important to note that iFrames work well on both mobile and desktop web. Here’s a quick summary of everything so far:
- The game itself is another web page hosted on a remote server
- You get a small iFrame game code snippet that goes on your web page
- Your users see and play the game without leaving your page
To your users, iFrame games are just instant games that load in a second, run on any device, and don’t need installing.
How iFrame games work under the hood
At a technical level, an iframe game is powered by a simple HTML snippet like this:
<iframe
src="https://zv1y2i8p.play.gamezop.com/g/SkhljT2fdgb"
frameborder="0"
allowfullscreen="true"
style="width: 100%; height: 100%; border: 0;">
</iframe>That src points to the game’s URL (for example, the link above points to Ludo With Friends running on Gamezop’s game servers).
Here’s what this gives you:
- Fully hosted experience: No game files sit on your server. All the HTML5 / JavaScript/assets are hosted and managed by the game provider.
- Self-contained logic: Game logic, ads, analytics — everything lives in the iFrame. Your page just provides the shell.
- Safe separation: Because the game is sandboxed, it’s easier to keep your main codebase clean while still offering rich mini games to your users.
- Automatic updates: Once you’ve integrated a game via iFrame, you don’t need to make any changes for that game to receive future updates. Since your iFrame points to another URL, any updates to the game are automatically made available to your users without any intervention at your end.
While iFrame games are fun, they don’t always pay you
Here’s the part most publishers discover too late.
There are a lot of gaming sites that allow you to just grab iFrame embed codes for their games and paste it into your website. The games work too, and you’re happy because you’ve now got something to engage your users without having to pay anything for those games.
What you may be underestimating is the value that your users bring to the developers of those games. At Gamezop, we believe that this should be a 2 way street. Not only should iFrame games be free for you to embed, but you should also be paid for bringing users to those games.
The most common setup that we’ve come across with iFrame game embedding is that publishers embed iFrame games, the game developers run ads within those games to make money. Publishers get engaging content, and game developers monetise that engagement and make revenue.
When you embed Gamezop’s iFrame games, we also make you a party to the ad revenue generated on our games by your users. You get a dashboard that shows you, in real time, the revenue that your users have generated for Gamezop. And 50% of that revenue is paid to you at the end of each month. If this interests you, sign up to be a Gamezop partner here. You can also use Gamezop’s Revenue Calculator to forecast how much you can earn by embedding our games within your website.
Best iFrame games for your website or app
Once you decide to integrate instant games into your app or website, the logical next question is: which games should we actually embed?
When you think about the best HTML5 mini games for your audience, start from your users, not from the game catalogue. A news app with a 35+ audience needs something very different from a Gen Z social media app.
When you sign up as a Gamezop Partner, our experts work with you one-on-one, free of cost, to help you identify which games would work best for your audience. Here are some of our top picks, split by app/website category.
For news, finance, telco, and utility apps
- Sudoku Classic: Never a bad idea to have a classic Sudoku game on a news site
- Cyberfusion: A match-3 style HTML5 game with addictive number-merging gameplay
These lightweight puzzle/logic iFrame games quietly keep users coming back daily, while your core content remains the hero.
Apart from these games, Gamezop also allows you to create your own custom puzzles (such as custom quizzes, crosswords and so on) via a simple, easy-to-use dashboard which you can embed on your website or app. So if you want to have a habit-building daily crossword or a daily sports/business quiz, reach out to us and we’ll show you how!
For e-commerce, rewards, and loyalty programs
- Bubble Shooter Classic: Everyone loves a good Bubble Shooter game, and Gamezop can give you data on user scores so you can tie that up with missions, streaks, rewards and more; read more on gamification use cases here
- Fruity Fiesta: Soothing gameplay and great for repeat sessions; also easy to define goals for users and tie that back to score-linked rewards
Gamezop offers detailed integration support where you don’t just embed the games, but also receive score broadcasts, such that you can tie in-game progress with user rewards. This is great for gamifying discounts, consolidating scattered loyalty points and more!
Want help curating a set of the best iframe games for your specific audience and KPIs? Let our team propose a tailored game mix based on your audience, regions, and retention goals.
How to embed iFrame games from Gamezop
Here’s how Gamezop’s partnership process works:
- Sign up as a partner: Go to the Gamezop Business website and sign up to be a Gamezop business partner.
- Pick the right games for your audience: The Gamezop team offers free consultation to help you in the process.
- Get your iframe game code: For each selected game, Gamezop provides a dedicated iFrame game code or snippet, which you can then embed within your website.
Go live and track your revenue: Once you are live, use the Gamezop Business Dashboard to track your revenue!
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