From Past to Present: Our Company's Media Mentions
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News publishers elevate news through games
Many of the world’s largest news publishers are increasingly turning to HTML5 games as a key strategy for monetisation and engagement.
Since the early 20th century, newspapers have used Crosswords and Sudokus to drive reader loyalty and increase sales – thus, games have always been integral to media. The New York Times now sees higher engagement from its gaming section than from news – a surprising shift they proudly embrace.
Jul 2024·Events
Gaming ads – immersive experiences with privacy
In-game advertising enhances user experience by integrating advertisements more organically while respecting user privacy.
What sets in-game advertising apart is its unparalleled targeting capabilities. By leveraging player data, advertisers can deliver tailored experiences that resonate deeply.
Apr 2024·Authored Articles
Content that boosts ad revenue for publishers
In response to the global challenge of declining advertising revenues, Gamezop's new offerings expand capabilities for publishers worldwide.
The newly launched products – Newszop, Astrozop, and Criczop – will empower apps and websites to seamlessly integrate diverse and captivating content, while boosting user engagement and driving advertising revenue.
Mar 2024·Announcements
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Diversity in Gamezop products allows us to scale partnerships
The diverse suite of 'zop' products allows Gamezop to scale its partnerships to fit the demands of different apps and websites.
Gamezop offers plug-and-play content platforms for gaming, quizzing, astrology, and cricket. Any app or website can integrate its content platforms in 30 minutes to grow engagement and unlock additional revenue.
Mar 2025·Podcasts & Webinars
Gamezop co-founders in Entrepreneur 35 Under 35
Gaurav and Yashash's leadership has driven Gamezop's remarkable rise, revolutionizing digital content with an innovative gaming strategy.
Their pursuit of excellence and commitment to transforming the industry have secured them a coveted spot in Entrepreneur India's 35 Under 35 2025, affirming their influential role in shaping the future of gaming.
Feb 2025·Awards
HTML5 – enables cross-platform gaming for diverse audiences
Advancements in accessibility, such as the rise of HTML5 and multilingual support, democratises gaming and fosters inclusivity on a global scale.
Gamezop, a leading casual gaming platform, is redefining entertainment with its diverse offerings. Beyond gaming, its ecosystem includes quizzing (Quizzop), astrology (Astrozop), and cricket (Criczop), appealing to varied user interests.
Dec 2024·Interviews
Astrology apps amp up ad spends during festive marketing
Astrology apps capitalize on the festive season by increasing advertising and marketing spends across various digital platforms.
We have noticed a rise in ads from apps offering astrology and consultancy services. Advertisers in the astrology sector are spending 20–25 percent more to outbid competitors on various platforms.
Nov 2024·Industry Stories
Gamezop – a sure path to global reach
Gamezop’s unique distribution connects game developers to over 8,000 non-gaming platforms worldwide, maximizing visibility of their games.
Gamezop aggregates games from over 200 developers worldwide, specializing in HTML5 games. The company has developed an innovative B2B2C model that connects game developers with non-gaming platforms. By doing so, Gamezop is changing how gaming content reaches users, making games accessible across platforms like news websites, OTT services, messaging apps, and e-commerce platforms.
Oct 2024·Profiling
Engaging audiences in the age of content saturation
Gamification in content marketing steers passive consumers toward interactive engagement through games, quizzes, and rewards.
As digital adoption soars, the potential of gamification in content marketing continues to grow. Brands that master the art of gamification won’t just capture attention, they'll forge connections that last, turning fleeting interactions into enduring relationships.
Sep 2024·Authored Articles
The changing face of game marketing focus on women
With $30 trillion in annual spending power and making up 40% of gamers worldwide, women exert decisive influence over purchase decisions.
Brands that cater to women gamers' broader interests gain a competitive edge and foster long-lasting customer relationships.
Aug 2024·Authored Articles
Games – potent platform for brand engagement
As games reshape entertainment, brands and advertising agencies craft immersive experiences to forge deeper connections with audiences.
The gaming industry has spurred companies to toss out their outdated marketing playbooks and embrace the irresistible allure of casual games and other forms of interactive content.
Jul 2024·Authored Articles
News publishers elevate news through games
Many of the world’s largest news publishers are increasingly turning to HTML5 games as a key strategy for monetisation and engagement.
Since the early 20th century, newspapers have used Crosswords and Sudokus to drive reader loyalty and increase sales – thus, games have always been integral to media. The New York Times now sees higher engagement from its gaming section than from news – a surprising shift they proudly embrace.
Jul 2024·Events
People will change the way they consume digital content
Gamezop will be the go-to platform for discovering and consuming a diverse range of engaging content that reaches every corner of the globe.
Over the next few years, we see ourselves branching out into newer and more exciting content formats, creating a one-stop-shop for all digital content needs.
Jul 2024·Interviews
Gaming on OTT is a strategic win for the platforms
The combination of traditional video content and gaming attracts a wider audience on OTT platforms and increases engagement.
The convergence not only deepens user engagement by creating a comprehensive entertainment hub but also taps into the highly lucrative potential of ad monetisation within games.
Jul 2024·Industry Stories
Casual gaming is a multi-billion dollar industry
As the casual gaming market in India evolves, developers and platforms embrace innovation and cater to the diverse needs of gamers.
Casual gaming in India is more than just a leisure activity; it's a booming industry with the potential to revolutionize entertainment and reshape advertising strategies.
Jul 2024·Authored Articles
India can rise as a gaming superpower
India's gaming industry, with a global reach, has clear expectations from the new government: benefits for export oriented gaming companies.
If the incoming government is to consider duty credit scripts for export oriented gaming companies, it could signify a significant investment in high-skill jobs, GDP growth, as well as global influence.
Jun 2024·Industry Stories
Navigating major trends in gaming finance
Gaming is one of the few industries, where companies can aspire to become profitable very quickly. A profitable company will always be respected.
Achieving profitability changes how investors perceive a company, reducing concerns about the business model or competition.
May 2024·Events
Gamezop propels Indian game developers to global landscape
Gamezop nurtures game developers by providing exposure, fostering diversity, engaging with industry events, and offering monetization opportunities.
By providing resources and opportunities, Gamezop strives to be a springboard for Indian game developers, propelling them to the forefront of the global gaming landscape.
May 2024·Interviews
Millennial women are redefining gaming culture
Gamezop has consciously built a diverse leadership team across various functions, including product, communications, legal, and HR.
By creating a diverse workforce and fostering inclusive practices, gaming companies can not only contribute to a more equitable society but also unlock the full potential of the industry.
Apr 2024·Authored Articles
Gaming ads – immersive experiences with privacy
In-game advertising enhances user experience by integrating advertisements more organically while respecting user privacy.
What sets in-game advertising apart is its unparalleled targeting capabilities. By leveraging player data, advertisers can deliver tailored experiences that resonate deeply.
Apr 2024·Authored Articles
Indian gaming industry is growing exponentially
India has a massive gaming audience of 450-550 million players, and projections suggests the country will boast 650 million gamers by 2027.
At Gamezop, we are witnessing this growth first-hand. Out of our 45 million monthly active users, more than 20% are first-time gamers.
Mar 2024·Profiling
Strategies to scale up for web and mobile campaigns
For advertisers, optimizing ad content, and working closely with publishers can have a large impact in driving better ROI on advertising spends.
This is because the advertising funnel doesn’t always end at the ad agency or at Google and Meta. In many cases, it ends with publishers like Gamezop where end users see ads.
Mar 2024·Industry Stories
Gaming companies can scale infrastructure with HTML5
The scalability of HTML5 means a shift towards accessibility and cross-platform experiences for gaming companies like never before.
Technologies like cloud computing and HTML5 isn't just expanding the gaming community; it's reshuffling the deck of digital play and weaving gaming into the very fabric of our digital lives.
Mar 2024·Authored Articles
Breaking misconceptions and creating opportunities in gaming
Gaming careers extend far beyond programming; they encompass a spectrum of roles, from artists to marketing specialists.
The gaming industry's journey towards diversity is not just a moral imperative; it is also a strategic imperative for business success. By embracing diversity, gaming companies tap into a wealth of talent, fuelling creativity and innovation.
Mar 2024·Authored Articles
Importance of bridging the gender-gap in the gaming
Women bring a unique perspective to the gaming industry and including more women on gaming teams is not just inclusive but good for business.
The lack of female representation in gaming leadership only hampers the overall development of the industry.
Mar 2024·Authored Articles
Content that boosts ad revenue for publishers
In response to the global challenge of declining advertising revenues, Gamezop's new offerings expand capabilities for publishers worldwide.
The newly launched products – Newszop, Astrozop, and Criczop – will empower apps and websites to seamlessly integrate diverse and captivating content, while boosting user engagement and driving advertising revenue.
Mar 2024·Announcements
Shattering the glass-ceiling one industry at a time
It is vital to secure equal opportunities for women in leadership roles particularly within male-dominated fields such as gaming and tech.
Indian women entrepreneurs share a vision for a more equitable society, that calls for equal opportunities and recognition of unpaid care work traditionally done by women.
Mar 2024·Industry Stories
The growth of India's gaming revolution
Indian gaming industry is driven by the rise of mobile gaming, the adoption of AR/VR and 5G technologies, and growing popularity of esports.
In the first half of 2023, Indians downloaded a staggering 4.32 billion games on their phones – more game downloads than any other country.
Feb 2024·Authored Articles
The latest trends in tech to future-proof your career
Experts recommend acquiring a diverse set of skills in areas such as artificial intelligence, cloud computing, data science, and cybersecurity.
In addition to cutting-edge technologies, soft skills such as communication, collaboration, and adaptability are increasingly important.
Feb 2024·Industry Stories
Programmatic ads make every ad impression count
It features advanced targeting and personalisation, enabling advertisers to precisely measure ROI, making it superior to traditional advertising.
Programmatic buying also helps to reduce ad waste and gives advertisers more control over their budgets.
Jan 2024·Industry Stories
Indian gaming sector is a potent growth engine
With its vast potential for innovation and exports, India's gaming industry can be a major driver of its ambitious $30 trillion economy goal by 2047.
With due support for the gaming sector from the government, India will transition from being one of the largest consumers of content to the largest creator of content.
Launch of Newszop, Astrozop, and Criczop will help in boosting user engagement and driving advertising revenue for partner apps and websites.
Building upon its success in gaming and quizzing, Gamezop is embarking on a strategic expansion of its content portfolio with these new products and will empower apps and websites to seamlessly integrate diverse and captivating content while boosting user engagement and driving advertising revenue
Jan 2024·Announcements
Casual gaming – nothing casual about it
In 2022, the global gaming market generated a colossal $180 billion in revenue, with nearly half of that coming from mobile gaming alone.
The casual gaming industry is not just a social phenomenon; it's an economic juggernaut. If mobile gaming were a country, its GDP would surpass two-thirds of the world's nations! Casual games reshapes not just how we play, but how we engage and connect.
Dec 2023·Authored Articles
5G unlocks the full potential of mobile gaming
Indian gaming startups embrace 5G's revolutionary potential with ultra-low latency, lightning-fast speed, and cloud gaming without downloads.
This a huge win for mobile gamers, enabling them to effortlessly discover and play new games.
Nov 2023·Industry Stories
Animation talent in demand, despite rise in AI
According to industry experts AI's impact on animation talent complements rather than replaces human ingenuity.
AI supports procedural tasks, yet experts emphasize that human creativity remains irreplaceable in crafting compelling narratives, character depth, and emotional resonance in animations.
Nov 2023·Industry Stories
Ads – Most Valuable Player in online gaming
The CPM model in programmatic advertising provides transparency. Online gaming companies can control costs and optimise budget allocation.
Compared to traditional methods, the CPM model ensures more efficient spending, particularly in reaching niche gaming audiences.
Nov 2023·Industry Stories
Consumer attention and the evolution of content
In a competitive landscape, companies must innovate to engage users. Leveraging gaming's interactive experiences grants an edge.
Gaming will persist in reshaping content consumption and digital interaction, revolutionizing the content industry.
Nov 2023·Authored Articles
Gamezop – making waves in the casual gaming industry
Gamezop is one of the few Indian startups generating year-on-year profits and making waves in the casual gaming industry with its unique B2B model.
With 7,000 distribution partners in its network, Gamezop has successfully expanded its offerings beyond gaming. Exploring content verticals is a key aspect of Gamezop's expansion strategy, and IPO plans are lined up too.
Sep 2023·Profiling
7,000+ partners, 45Mn monthly users – the Gamezop growth story
With 7,000 distribution partners, Gamezop reaches 45 million users each month, and is focused more than ever on geographical and product expansion.
In addition to expanding its base of distribution partners in large markets around the world, Gamezop has expanded it's product offerings to Newszop – for news content and Astrozop – for astrology-related content, to provide its distribution partners more content verticals to choose from.
Sep 2023·Interviews
Gaming – a thriving ecosystem that engages consumers like no other
Advertisers are courting the 3 billion+ gaming audience. Endless replays and positive word-of-mouth, gives gaming an edge over other content forms.
Non-gaming companies have harnessed gaming's potential by adding dedicated sections to their apps and websites, resulting in a remarkable boost in engagement, often between 15% to 40%.
Aug 2023·Profiling
Personalised ads – exploring the next frontier for game monetisation
Gamezop works with advertisers to align ad content in the context of the game. This minimizes disruption and enhances user experience.
By aligning monetisation with user experience as well as privacy, one can create a mutually beneficial situation.
Aug 2023·Industry Stories
Future of gaming – convergence of technology and accessibility
For dynamic changes in technology like AR & VR to take root and thrive in the gaming industry, there's a need for an all-encompassing ecosystem.
This includes affordable devices, a range of content, and viable applications. Current hurdles center on concerns like the user-friendliness of the technology and the associated costs.
Aug 2023·Industry Stories
Gamezop – sole Asian company powering games on MS Start
MS Start is Microsoft's new content destination with games as a key attraction. Two of the top eight games on MS Start are powered by Gamezop.
Since the launch of MS Start, tens of millions of gamers have discovered a variety of games, collectively totalling more than four billion minutes of gameplay.
Jul 2023·Announcements
Change is inevitable for the gaming industry
Gaming companies will need to adapt and change in order survive after the introduction of 28% GST on the online gaming industry.
Experimenting and exploring various methods to generate revenue will help not just diversify, but also build a more agile business that can thrive in any circumstance. Gamezop for instance has introduced more products (Quizzop, Newszop and Astrozop) in addition to Gamezop.
Jul 2023·Industry Stories
Gesture control for gaming a win for casual gamers
With the potential to unlock interactive gaming for people with disabilities, gesture-based controls are also ideal use cases for casual games.
Google’s Project Gameface that allows players to use head movements and facial gestures, is probably the first one developed with gaming in mind and has made gaming more inclusive.
Jul 2023·Industry Stories
Game developers seek alternate methods of monetization
Game developers who integrate our suite of diverse products, report up to 40% longer session lengths and twice as much lifetime value.
Game developers are actively seeking alternative methods of monetization beyond ads and in-game purchases.
Jul 2023·Industry Stories
More content verticals key to higher ad revenue & engagement
Popularity of mobile gaming and demand for diverse and engaging content, puts Gamezop in a position to meet the needs of the market.
With more content verticals, ad revenue and engagement can be hiked by up to 40 percent for apps and websites.
Jun 2023·Interviews
Gamezop's edge computing process improves gaming experience
The process of establishing edge locations strategically around the globe, immensely improves Gamezop user experiences.
Gamers can connect to nearby serves, thereby eliminating delays and delivering real-time and immersive gaming experiences.
Jun 2023·Industry Stories
Gaming emerges as a key platform for brand engagement in India
Gamezop's highly scalable model of acquiring users through digital distribution partners is cost efficient, making it a profitable company.
Between our inception and now, over 5,000 products from more than 70 countries have partnered with Gamezop. In addition, more that 45 million users from over 200 countries engage with Gamezop and Quizzop every month via one of its partners.
May 2023·Interviews
Women gamers – a lucrative opportunity for brands
Brands can unlock huge opportunities with women gamers who comprise nearly half of Gamezop and Quizzop's 45 million monthly user base.
They understand that women gamers not only possess substantial purchasing power but also wield immense influence over consumer decisions.
May 2023·Authored Articles
Games – the ultimate engagement tool for non-gaming products
Adding games in non-gaming products can increase engagement by 15-40 percent. This makes interactive content the ultimate engagement tool.
Products that have added Gamezop and Quizzop reported higher ad revenues in addition to the growth in engagement.
May 2023·Industry Stories
Gamezop co-founders in Fortune India 40 Under 40
Gamezop's success is testament to Yashash and Gaurav's leadership, as they work towards building the largest distribution network for digital content.
Their remarkable achievements landed them a spot on Fortune India's 40 Under 40 2023, affirming their impact in the industry.
May 2023·Awards
Breaking gender barriers in gaming, to represent half it's consumer base
With a near equal number of women consumers, it is important to create a diverse pool of talent in gaming companies by adopting best practices.
Gamezop fosters diversity by implementing strategies that promote the inclusion of women, who constitute half the consumer base. This ultimately works to the advantage of the industry.
Apr 2023·Authored Articles
Women are leveling the playing field in gaming
Gaming sees a near equal number of female players, making it a unique industry for gaming companies to create a diverse workforce.
That is why we at Gamezop, have institutionalized our Diversity & Inclusion Policy to reaffirm our commitment to promoting diversity, equity and inclusion.
Apr 2023·Industry Stories
How brothers and Gamezop co-founders balance both worlds
Trust, mutual respect and a shared long term vision are some of the elements that help Gamezop co-founders and brothers work well together.
It is also important to maintain a balance by segregating responsibilities when you run a company with your sibling.
Apr 2023·Profiling
Gamezop's scalable business model and future plans
Gamezop earns revenue from advertising which is split halfway between the company and its distribution partners.
We give companies a preferential revenue share if they add both of our products, Gamezop and Quizzop on their websites. This model could operate anywhere between 55-60%.
Feb 2023·Profiling
Marketing dollars will chase casual gamers in the near future
With India projected to hit 700 million casual gamers by 2025, the casual gaming industry will occupy a larger share of brands’ marketing budget.
Gamers are the most diverse group on the internet (over 3 billion worldwide), allowing for a level of granular targeting with gaming that no other advertising avenue can match.
Feb 2023·Interviews
Gaming established as leader of digital entertainment
With a staggering $185 billion in revenue in 2022, the gaming industry has surpassed the combined earnings of music and film industries.
It is no wonder more and more non-gaming digital products are adding games for a piece of the pie.
Feb 2023·Authored Articles
Marketing dollars will chase casual gamers
3 billion gamers worldwide are the most diverse group on the internet, that allow for a level of granular targeting no other advertising avenue can match.
With India projected to hit 700 million casual gamers by 2025, casual gaming will occupy a larger share of brands’ marketing budget.
Jan 2023·Authored Articles
Demand for gaming professionals rises despite layoffs in tech
The growing popularity of online gaming has fueled demand for gaming professionals, despite the massive layoffs in other industries.
Gaming companies like Gamezop are hiring more employees to develop, design, and market games, and the industry is expected to continue growing in the coming years.
Jan 2023·Interviews
Market realities driving media strategies today
Gaming would be one of the key new considerations for digital marketers to reach their target audience most effectively and efficiently.
Brands can maximize a full-funnel media strategy by tapping into the most diverse group on the Internet vis-à-vis casual gamers.
Jan 2023·Industry Stories
Games have no prejudice; Gaming cos. shouldn’t either
Gaming companies should implement strategies that promote the inclusion of women, who constitute half the consumer base.
Increasing female representation in gaming companies through best practices can benefit both the industry and its workforce.
Dec 2022·Authored Articles
Casual gaming opens up a far greater opportunity for advertising
Digital products and advertisers see casual gaming as a more viable option for a wider and diverse audience than hardcore gaming.
Gamezop and Quizzop are two such platforms that are adding new users at a significant rate. Thus any product can increase the time spent by users on their platform by adding games and quizzes.
Dec 2022·Profiling
A career in gaming can weather all market conditions
The growth of jobs within the gaming industry has kept pace with the global gaming boom, regardless of volatile market conditions.
Gamezop co-founder, Gaurav Agarwal, sheds light on the demand for talent across roles with the potential to generate employment for millions
Dec 2022·Authored Articles
Gamezop & Taboola partner to boost ad revenue and engagement
Gamezop has recently partnered with Taboola to improve ad monetization and engagement for its monthly user base of 45 million.
The partnership will also help Taboola drive advertiser success by expanding its advertising inventory.
Nov 2022·Announcements
Cloud gaming will allow companies to scale products
Packaged cloud services will help gaming companies scale their products through enhanced infrastructure, data, and collaboration capabilities.
Cloud computing enables on-demand streaming and anywhere-anytime experiences for the gaming community.
Oct 2022·Podcasts & Webinars
Brands find adding games lucrative and seamless
Online gaming expanding at a rate of 30% annually, makes it one of the fastest growing industries within media and entertainment in India.
At Gamezop, non-gaming products have the option of adding games seamlessly within their interface, and in just 30 minutes, making it a hassle-free process.
Sep 2022·Events
Future of gaming – training and engaging global talents
Gaming is now a lucrative career option with the industry booming over the last few years. Now the focus should be on training and engaging global talents.
There are also four billion gamers around the world, making them the most diverse group on the internet. So brands can be sure of getting the attention of consumers by using games for advertising.
Sep 2022·Events
Tata Play Binge partners with Gamezop to add gaming
Tata Play Binge introduces gaming to its users, through its partnership with Gamezop, adding games to its portfolio of 17 OTT streaming platforms.
Tata Play Binge users will now have access to 100 games from Gamezop’s library on its platform, without the need to individually download them. Users can play these games ad-free with subscription and ad-supported without subscription.
Sep 2022·Announcements
Cloud gaming will allow companies to scale products
Packaged cloud services will help gaming companies scale their products through enhanced infrastructure, data, and collaboration capabilities.
Cloud computing enables on-demand streaming and anywhere-anytime experiences for the gaming community.
Sep 2022·Podcasts & Webinars
Online gaming sees big bang growth in India
HTML5 game centers like Gamezop are being integrated by non-gaming apps and websites to capitalize on a lucrative digital entertainment trend.
The Indian gaming sector will continue to grow exponentially in the times ahead and digital adoption will play a major role in this evolution.
Aug 2022·Industry Stories
Quizzop introduced at India Gaming Conclave 2022
The next phase of growth for Gamezop was outlined along with the introduction of Quizzop – a quizzing platform – at the India Gaming Conclave 2022.
The event was a melting pot of myriad standpoints from the Indian gaming fraternity, and provided an ideal forum to launch Quizzop.
Aug 2022·Events
Casual gaming is a serious business in India
Casual gaming becomes mainstream in India with over 450 million users; bringing about a change in monetization for content businesses.
Lockdown converted non-gamers to casual gamers with India seeing growth in gaming average revenues per user (ARPUs).
Aug 2022·Industry Stories
Birth of India's largest zero friction gaming platform
A cumbersome casual gaming experience for users led to the birth of Gamezop, resulting in a sustainable and profitable business model.
Apr 2022·Podcasts & Webinars
How non-gaming brands use games to make money
Many non-gaming brands like Amazon, Paytm, and Airtel have seen a 40% revenue increase after incorporating games in their ad strategies.
The casual gaming industry is giving brands a new horizon to engage their audiences and make money on non-gaming apps and websites.
Mar 2022·Podcasts & Webinars
HTML5 game development continues to thrive in India
HTML5 games offer experiences comparable to Android or iPhone games, with the added advantage of affordability and easy accessibility.
Instead of downloading bulky apps with on smartphones; with HTML5 games you only have to click a link to start playing immediately.
Mar 2022·Industry Stories
Mobile gaming – a mega platform for advertisers and marketers
With heavy digital penetration, the number of brands that advertise on Gamezop went up by 250% and is expected to grow.
Our games like Ludo, Carrom, Rummy, 8 Ball Pool, Chess, Sudoku, Bowling, and Solitaire are often requested by brand to place their targeted ad because of their mass appeal.
Feb 2022·Industry Stories
What to expect from the Indian gaming and e-sports industry
Blockchain gaming will drive innovation with NFTs, Play to Earn mechanics, be able to scale engagement as well as monetization to huge numbers.
Decentralization transforms operations, from fundraising to governance, evident in community-driven DAOs.
Jan 2022·Industry Stories
Gaming firms grow as viewers demand more games on OTTs
Gaming companies like Gamezop, allow OTTs the chance to bring casual games to their viewers, through easy and flexible integration of games.
This has led to the emergence of more and more gaming companies, to meet the growing demand of games on OTTs.
Jan 2022·Industry Stories
Gaming firms hire more women to keep pace with changing user base
Companies like Gamezop are focused on hiring more women to make sure their workforce reflects their growing women consumer base.
With almost 42% of its workforce now made up of women, the focus is on making the work environment more inclusive to retain female talent.
Jan 2022·Industry Stories
Brands add games and esports to their advertising plans
Gaming and esports have opened a new door for advertisers, offering high engagements and massive reach, through casual gamers.
Casual gamers are the most diverse group on the internet, allowing for the highest degree of granular targeting. Thus brands targeting millennials and Gen Z users have added gaming to their advertising gameplans.
Dec 2021·Industry Stories
Casual games open new doors for players and products
The biggest trend that one saw during the pandemic, was the conversion of a large number of non-gamers to casual gamers.
This led to another trend where popular non-gaming products—Amazon, Paytm, Goibibo, MX Player, and hundreds of others— started a gaming section within their apps to engage new users.
Nov 2021·Industry Stories
D2C apps turn to casual games for engagement and revenue
Helping D2C apps engage users via games are the likes of Gamezop, which provide plug-and-play gaming integration within these platforms.
Thus meeting the growing urge to keep users constantly engaged across segments, from social commerce and e-commerce to ticket reservation apps and OTT streaming apps.
Nov 2021·Industry Stories
Gamezop drives 650+ million minutes of engagement on MX Player
MX Player revealed over 650 million minutes of user engagement, after partnering with Gamezop, to introduce gaming within the OTT platform.
While Patna, Lucknow, Delhi, Jaipur, and Ahmedabad saw the highest traction on games within MX Player, Moradabad, Imphal, Siliguri, and Bardhaman also featured on the top 50 cities list.
Nov 2021·Announcements
Gaming the next big thing for streaming in India
Gaming makes an attractive value addition for OTT users, thus prompting streaming services to integrate games onto their platforms.
MX Player which partnered with Gamezop in 2020, has seen nearly 4x growth with over 400 million monthly gameplays on its platform.
Nov 2021·Industry Stories
InterMiles expands its mobile gaming with Gamezop
India’s leading loyalty and rewards program, InterMiles, partnered with Gamezop to offer gaming for members using the InterMiles app.
With this partnership, InterMiles is further expanding its mobile gaming offerings to provide its members with additional, convenient rewards and redemption opportunities
Oct 2021·Announcements
Streamlyn uses Gamezop for gaming and ad monetization
Streamlyn forms a strategic alliance with Gamezop to leverage their expertise in gaming and ad monetization for mutual growth.
The partnership will allow brands spending on Gamezop access to 6 billion monthly ad impressions on publishers managed by Streamlyn. This will bring a new demand source for the publishers, which will increase the bid pressure on their inventory and improve earnings and also lead to more relevant ads for the users.
Oct 2021·Announcements
Gaming firms see revenue coming in from global markets
Gaming firms are seeing a majority of their revenues from global markets. For Gamezop, USA is the second most important market after India.
This is followed by Brazil and Indonesia, with revenues doubling from these markets recently. Using their investor networks, Gamezop has also found a foothold in markets as far off as Tajikistan.
Oct 2021·Industry Stories
HTML5 games are the future of casual gaming
HTML5-based games will be on the rise due to its focus on turning non-gamers to casual gamers as well as its portability.
With the help of cloud, AI and other state-of-the-art technology, companies are enabling personalized experiences for users.
Oct 2021·Industry Stories
Gamezop's global gaming goals are coming to fruition
By bringing together great gaming titles and popular platforms, Gamezop has helped over 4000+ apps increase user engagement with HTML5 games.
Gamezop's growth ambitions that include being the go-to conduit between game developers and large platforms.
Oct 2021·Podcasts & Webinars
Adsolut Media partners with Gamezop to boost ad earnings
Brands targeting advertising inventory on Gamezop now have access to an additional inventory of nearly 1 billion ad impressions per month.
Adsolut Media and Gamezop have thus teamed up to boost ad earnings for publishers.
Sep 2021·Announcements
Gamezop features in Forbes Asia 100 to Watch
Gamezop recognized for its disruptive B2B2C model, with HTML5 games and a seamless user experience, features in Forbes Asia 100 to Watch.
Gamezop's innovative approach challenges traditional gaming norms, offering a diverse collection of casual games accessible across multiple devices, positioning itself as a game-changer in the industry.
Aug 2021·Awards
Gamezop – the go-to entertainment section within apps worldwide
With 40M+ monthly users, Gamezop aids app engagement, aspiring to be the preferred entertainment section globally.
Gamezop experienced remarkable growth in 2020, tripling its user base to nearly 272 million Indian players. This surge in users also led to impressive revenue growth.
Jul 2021·Interviews
Gamezop's unconventional user acquisition method
Gamezop works very unconventionally to acquire users – rather than pushing app installs, they integrate games within popular apps.
Co-founder and CEO, Yashash Agarwal talks about how they scaled to 25 Million unique monthly users with AWS.
Apr 2021·Interviews
RCB partners with Gamezop to introduce games on their app
Gamezop has partnered with Royal Challengers Bangalore (RCB) to introduce instant gaming and drive engagement on RCB’s mobile app.
The integration comes without any cost for RCB. It introduces a multigame platform within their products where their users can play trending games instantly.
Nov 2020·Announcements
#MakeInIndia enables Indian game developers to earn big
The 'make in India' campaign opens opportunities for Indian game developers to monetize their creations, thus driving growth for the industry.
Now there is potential to capitalize on the void left by the popular games that have been banned in India, and an opportunity for indigenous developers to create and monetize games with Indian storylines, catering to the local market.
Sep 2020·Industry Stories
Gamezop raises INR 32 crores in Series A led by BITKRAFT Ventures
Gamezop has raised Rs 32 crore investment from BITKRAFT Ventures, Velo Partners, and FJ Labs. BITKRAFT is the world’s largest esports fund.
The company will use the investment to establish presence in select overseas markets through its piggybacking business model.
Aug 2020·Fundraising
India Today introduces interactive gaming with Gamezop
India Today Group partners with Gamezop, becoming the first media house to provide interactive gaming to readers with over 250 casual games.
This partnership is a significant step forward in expanding the scope of media content and enriching the overall user experience for India Today Group's readers.
May 2020·Announcements
Snapdeal partners with Gamezop to boost user engagement
Snapdeal aims to drive higher engagement with its users by expanding its online gaming feature through a partnership with Gamezop.
With this collaboration, Snapdeal users can enjoy a wide selection of games directly on the website and app, eliminating the need for separate app installations. This strategic move enhances the overall user experience and provides a seamless gaming experience within the Snapdeal platform.
Apr 2020·Announcements
25 million users acquired in just 4 years
Gamezop's success story unfolds as it addresses the hassle of casual gaming, leading to rapid user acquisition and substantial revenue growth.
The startup's user base reaches an impressive 25 million, while generating Rs 21 crore in ARR. Gamezop's innovative approach to gaming and its ability to provide a seamless gaming experience contribute to its remarkable achievements in the industry.
Apr 2020·Profiling
HTML5 games – boost engagement and revenue for apps
HTML5 games can help app developers attract new users, deepen engagement with existing users, and unlock incremental revenue.
Gamezop is a HTML5 gaming platform that makes it easy for app developers to add games to their apps. The platform offers a wide variety of games, all of which can be played without having to download them. This makes Gamezop a great option for app developers who want to increase engagement and revenue for their apps.
Dec 2019·Profiling
Scaling to success through technological innovation
Gamezop achieves rapid growth, reaching 15.2 million users by leveraging technology and establishing a strong presence across mobile apps.
They have scaled to this number by merely being present on 1 per cent of the apps published by Indian developers; thereby enabled them to outpace competitors in the gaming industry.
Nov 2019·Interviews
Why do publishers and developers need HTML5 games?
Once seen as a poor substitute of Flash games to powering Instant Gaming experience on Facebook Messenger, HTML5 games have come a long way.
HTML5 games offer significant advantages for both developers and publishers. For publishers, they provide a powerful tool to boost user engagement and generate revenue through ad monetization, with easy integration and detailed reporting. Developers benefit from the robust and readily available HTML5 technology, reduced competition within messaging apps compared to traditional app stores, and opportunities to sell their games. The evolving HTML5 ecosystem, with advancements in 3D rendering and in-app purchases, further enhances its appeal for both parties.
May 2019·Events
Emerging markets in the gaming industry
India's flourishing mobile gaming market, fueled by smartphone and data access, sees hyper-casual games playing a pivotal role.
These simple, accessible games serve as an entry point for many new gamers, making them a significant growth opportunity within the Indian gaming sector.
Feb 2019·Events
Keys to success in casual and messenger games
Casual games prioritize simple, engaging gameplay with rapid development. Success hinges on high retention and measurable ad returns.
The messaging app market presents a viable opportunity for HTML5 games. For platforms like Gamezop, advertising currently forms the core of their monetization strategy.
Feb 2019·Events
KaiOS shares fan-favourite games on the app
KaiOS users experience thrilling games from Gamezop on the KaiStore that includes fan-favourites Astro Knot, Coin Grab, Dodgy, and Flexi Snake.
As they add more apps and utilities to the KaiStore, these popular games plus many more are available for download.
Dec 2018·Announcements
App-free mobile gaming for non-gaming products
The USP of Gamezop is that, the games are created with HTML5, which allows it to be played on browsers without the need to install an app.
The B2B2C model optimizes games for large non-gaming companies that already have a reach thus adding to its value.
Sep 2018·Profiling
Arbo Hub partners with Gamezop for multi-gaming experience
Panasonic's Arbo Hub collaborates with Gamezop, offering a unified gaming section for smartphone users to enjoy a diverse range of games.
Arbo Hub's partnership with Gamezop allows Panasonic users to access a wide selection of games within a single gaming section, enhancing the multi-gaming experience on their smartphones. This collaboration expands the gaming offerings for Panasonic users, providing them with a convenient and immersive gaming platform.
Apr 2018·Announcements
Gamezop's triumphant journey to 'Conquest' 2015 victory
Gamezop's story of entrepreneurial excellence and innovation unfolds, as they emerge as winners of BITS Pillani's, Conquest.
From a humble start to conquering the startup competition, Gamezop's founders share their strategic insights, challenges faced, and key learnings in building a successful gaming platform.
Dec 2016·Profiling
Gamezop unleashes a gaming revolution
Gamezop disrupts mobile gaming with its instant play platform, providing a vast collection of HTML5 games accessible across devices.
The platform offers a seamless user experience, extensive game library, and monetization opportunities for game developers, positioning Gamezop as a key player in the industry's evolution.
Nov 2016·Profiling
Redefining the mobile gaming experience
Gamezop co-founders aim to transform mobile gaming, win national showcases, gain tech support, and secure significant funding.
Agarwal brothers' Gamezop redefines gaming through Silicon Valley and European accelerators, Microsoft representation, and funding from prominent investors.
Apr 2016·Podcasts & Webinars
Gamezop co-founders feature in Forbes Asia 30 under 30
Gaurav & Yashash Agarwal's leadership has propelled Gamezop to success, with their disruptive gaming model gaining attention and accolades.
Their dedication, combined with their ability to create a positive impact and drive revenue growth, has earned them a well-deserved spot in Forbes' 30 Under 30 Asia 2016 list for consumer tech.
Feb 2016·Awards
Gamezop raises INR 2.3 crore in seed funding round
Gamezop secures INR 2.3 crores in seed funding, accelerates growth to focus on technology, distribution alliances, and talent acquisition.
The funding round provides Gamezop with a significant boost, allowing them to invest in enhancing their technology, forming strategic distribution partnerships, and acquiring top talent to drive further expansion and innovation in the mobile gaming industry.
Feb 2016·Fundraising
Gamezop – A one-stop gaming destination
Gamezop is built as a one-stop platform to make gaming reach the inflection point similar to other forms of digital entertainment, like music or videos.
In gaming, one only hears of individual titles. HTML5 will make all the difference so game builders can keep up with their other developing counterparts. Gamezop is working on exciting distribution alliances and will build an open platform to piggyback on existing networks.
Feb 2016·Profiling
Gamezop is changing mobile gaming
Gamezop lets users play hundreds of HTML5 games within a single app, eliminating multiple downloads. User do not need the internet to play the games.
Gamezop focuses on instant-play HTML5 games, requiring no individual downloads and saving device storage. It targets emerging markets with limited internet bandwidth, offering a wide variety of games within a single app. The platform also provides monetization opportunities for developers.
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