Branded Games - Examples, Marketing ROI & How to Embed
By Gamezop Team · 3 Oct 2025

Struggling to keep visitors engaged beyond a quick scroll? That drop in time-on-site, rising CAC, and banner-blindness are quietly suffocating your funnel. Left as-is, you’ll keep spending more to get the same results while users bounce and forget you. Branded games fix this: lightweight, on-brand HTML5 mini-games embedded right in your app or website that turn passive viewers into active players, boosting time-on-site and retentionl with minimal dev work and fully trackable results.
Gamezop gives you the upside of branded games (attention, loyalty, and revenue) without the build effort. Embed 250+ HTML5 games inside your website or app, lift user time spent by 15–40%, and earn ad revenue from day one. No SDK heavy-lifting; just go live in ~30 minutes.
What are branded games?
Branded games are tailor-made gaming experiences that seamlessly integrate a company’s branding, messaging, or products into the gameplay, delivering measurable lifts in time on site, CTR/CVR, and brand recall with minimal development effort.
With Gamezop Business, you don’t commission a one-off build. Instead, you embed a curated library of brand-safe, mobile-ready HTML5 games that run in your environment (web or app) and reflect your brand visuals around them (UI shell, messaging, CTAs).
Why choose to embed a casual game over a custom build?
Custom Branded Game | Gamezop Embeddable Game Centre | |
---|---|---|
Time to launch | Weeks to months | ~30 minutes |
Maintenance | Ongoing dev & updates | Managed by Gamezop |
Catalogue | 1 title | 250+ games, new titles frequently added |
Outcome | One campaign | Always-on engagement + ad revenue |
Cost | You pay project / game development fees | Gamezop pays you via our ad revenue share model |
Marketing ROI of Branded Games
Branded mini-games can increase brand recall, boost engagement, retention, and revenue without a massive development budget.
Gamezop works with 9,000+ partners, including major names like ShareChat, Samsung Internet, JioCinema, Paytm, Truecaller, Times of India, MSN, and more. Companies integrating Gamezop often see a 15–40% increase in both user time spent and ad revenue.
On top of driving engagement, Gamezop’s branded games deliver a 50% ad revenue share, generating extra revenue from every DAU—without users leaving your website or app, as games launch seamlessly within your product.
Real-Life Case Studies and Examples of Interactive Branded Games
- Games & quizzes most popular content on Times Internet product— Embedding our HTML5 games drove a 36% eCPM increase and 130M interactions in 12 months.
- Gamezop Doubles User Engagement on MX Player — By embedding HTML5 mini-games, this app doubled engagement, reaching 800M minutes over the year.
- How Gamezop Drove Engagement on Rooter with HTML5 Games — Nearly half of MAUs played; added 8M minutes of engagement and ad revenue at ~$3 eCPM in under a year.
More than 9,000 apps and websites already use Gamezop to lift engagement, retention, and revenue.
Why Choose Gamezop’s HTML5 Branded Games?
- 250+ HTML5 branded web games
- Monetisation built in: we share 50% ad revenue with publishers.
- Global scale & trust signals: 45M+ MAU, billions of yearly ad impressions.
- Localisation at scale (English, Hindi, Spanish, Arabic, French and more).
- Analytics dashboard: track revenue and usage in real time.
- Low lift: copy-paste embed; typical integration ~30 minutes
How to Embed Branded Games?
To embed branded HTML5 games, follow these steps:
- Contact the Gamezop Business team
- Fill out the form with your name, email address, mobile number, and any other required details.
- Click Submit. Within a few hours, our team will contact you to help embed the games on your website and app. You’ll also get a dedicated Partner Success Manager to guide the setup and answer questions.
Use cases (for marketing & product teams)
- Retention & session depth: Give users a reason to stay; average time-spent lifts 15–40%.
- Campaign bursts: spotlight seasonal titles; pair with your promotions or vouchers.
- Audience development: low-friction branded promotional games that work in low-bandwidth.
- Commerce & content apps: reduce bounce, increase revisit rates with interactive branded games.
When you might still want a custom build?
If you need a one-off mechanic tightly tied to a product launch (e.g., a VR booth game or a fully bespoke IP), you may be better off with a custom game build.
Gamezop does not take on custom game development projects. For most publisher use cases, such as always-on engagement + monetisation, Gamezop’s embeddable hub is faster, cheaper, and easier to scale.
FAQs
What are branded games?
Branded games are tailor-made gaming experiences that seamlessly integrate a company’s branding, messaging, or products into the gameplay to drive user acquisition, engagement, and retention
What KPIs should we track to measure success?
Dwell time, sessions per user, return rate, CTR to games, and ad revenue.
What’s the difference between branded games and in-game ads?
Branded games put gameplay at the center to carry your message. In-game ads place media units inside games. Gamezop offers a game hub embed with your branding around games, plus built-in monetisation.
How quickly can we embed interactive branded games?
You can embed HTML5 games within ~30 minutes. No heavy SDK work.
Will this increase the time spent?
Publishers typically see 15–40% higher engagement time after adding Gamezop’s HTML5 games.
Does Gamezop support multiple languages?
Yes, Gamezop supports multiple languages, including English, French, Spanish, Portuguese, Russian, Vietnamese, and more.
Is this compliant in India? We don’t want ‘money games’.
Gamezop embeds are free-to-play and monetised via ads, not stakes. These games are not classified as online money games. With India’s Promotion and Regulation of Online Gaming Bill 2025 targeting money games, keeping gameplay non-monetary and ad-funded is the safer route. (This is informational, not legal advice.)
We can't wait to see what you'll do with our games