Integrate Games into Your Website or App
By Samarjit Roy · 12 Feb 2026

Integrating Games is the process of incorporating HTML5 games into a website or app to drive higher engagement, longer sessions, and stronger retention. Since HTML5 games use web technology, they can be played within your app without increasing your app bundle size, and without your users having to download any separate apps for the games.
Why Integrate Games at all?
If you run a consumer product, you already know the problem: traffic is expensive, attention is fragile, and retention is everything.

Integrating games gives you a simple loop that many content products struggle to create:
- Users stay longer (better engagement signals and more chances to convert).
- Users come back because games build repeat habits (daily sessions, streak behaviour, "one more round").
- You unlock new revenue through in-game ads, without cannibalizing your current monetization.
Gamezop has a rich library of 250+ premium HTML5/ instant games that you can embed within your app/site. These games work globally, and this integration has zero costs associated with it. In fact, we pay you 50% of the ad revenue generated from within the games. Think of it as incremental revenue for every DAU, with fun content that works globally.
List of games integration methods
| Method | Best for | What you implement | Control over UI | Monetization + measurement | Notes/trade-offs |
|---|---|---|---|---|---|
| Gamezop Unique Link | Quick go-live, minimal dev | Add a banner/icon and link it to the URL provided (3-step flow) | Medium: users land on a pre-made games experience; Gamezop offers customisation | Gamezop handles monetization, and you can see revenue on a dashboard | Easiest path; recommended in the comparison section for most websites |
| API Integration | Custom game hub inside your product | Get API key, fetch catalog, build custom UI, launch games from your interface | High: you completely own the listing, filters, and layout | Strong fit when you want your own catalog + tracking hooks; API described as giving "full control". | More engineering than a simple embed |
| JavaScript SDKs | Feature-rich web integration | Include SDK script, initialize with publisher credentials, call SDK methods to load games | Medium–High (depends on SDK) | SDKs can enable analytics and other features beyond the iframe | Often supports preloading, smoother transitions, and deeper analytics than basic embedding |
| iframe | Simple "embed and play". | Copy-paste an iframe embed into your page | Low: external content in your page | Iframes usually suffer from poorer in-game ad monetization | Universal + simple, but you may lose monetization and product-level control |
To understand the integration options that Gamezop offers and the steps to integration, visit our "How to embed HTML5 games?" guide.
Best Games for Integration
| Game | Genre | Lifetime plays (at the time of writing) | Why it's great for integration |
|---|---|---|---|
| Escape Run | Adventure | 187.1M | Huge reach, great for quick "tap to play" placements |
| Ludo With Friends | Strategy | 81.5M | Broad appeal, social gameplay, strong repeat usage |
| Cyberfusion | Strategy | 24.9M | Sticky merge loop, good for retention-heavy products |
| Kingdom Fight | Action | 36.5M | Fast-paced sessions work well for younger audiences |
| Solitaire Gold | Strategy | 22M | Classic, low learning curve, universal fit |
| Brick Plunge | Puzzle & Logic | 18.1M | Simple puzzle loop, ideal for "daily break" moments |
| Fruity Fiesta | Arcade | 15.8M | Easy onboarding, satisfying progression, repeat play |
| Bubble Shooter Classic | Strategy | 4.2M | Familiar gameplay, strong habit potential in casual segments |
| ZUNO | Strategy | 9.7M | Social card dynamic, high replay value |
| Spider Solitaire | Strategy | 6.3M | Classic time-spent title, great for "relax and play" audiences |
| Sudoku Classic | Puzzle & Logic | 1.9M | High-intent puzzle, great for utility/news/finance audiences |
| Chess Grandmaster | Strategy | 10.1M | Skill-based, competitive positioning, strong engagement intent |
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We can't wait to see what you'll do with our games